Finding clients?!
Question:
Finding clients?
I am an aromatherapist and would like to give talks and demonstrations to female groups in the 20-60 age range (being that their most likly to have treatments). The only groups i can think of are WI can anyone think of other groups please?
Answers:
This is a great question and one that I have successfully addressed for over 24 years.
You may want to narrow your target market to 40-60; it is a much easier approach targetting "boomers" and "tweeners". First of all, they aren't busy with small children (typically), and second of all, they have cash.
You can approach churches, but if any of your philosophy looks "new age", you better stick with the Unitarians.
It is a great idea to approach "high end communities" with club houses and events. But again, they should be 40-60. I didn't have great response with community talks; it just didn't seem like anybody showed up.
Better, have several independent health food stores in your area sponsor lectures on Tuesday or Thursday evenings. They already have people who are interested in aromatherapy and you will help them sell product while picking up a few clients. Make sure they do a press release to local newspapers, websites and put of flyers in their store with your website prominantly posted. Play down the fact that you stock essential oils.
For acupuncture, I taught Qi-Gong classes at the local park (which just happened to be on a lake). There was allot of exposure through free local press releases for the classes. Include your website when posting anything for the classes. Then follow up every inquiry with a newsletter regularly. You might try a meditation class if you have training.
Libraries have different policies in different places. Our library had a $20 rental fee for a huge room, but didn't want anything commercial. It is totally worth it to offer a free "educational class" if you start putting out a press release a month ahead. You will pick up clients.
My best patient base ever were a close-knit group of women in AA. Those folks would love to see a demo during one of their meetings and you will have tons of material with the way aromatherapy can be used for emotional imbalances and to relieve anxiety.
Best of Luck!